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Awesome Content: Applying Some BlogWorld Tips for PR

Sarah SkerikLeave a comment

Cision Bloggers's avatarBeyond PR

The opening session of BlogWorld this year featured Scott Stratten, author of the best selling book UnMarketing, and it was wildly entertaining, irreverent and packed with great advice for improving one’s blog.  However, as I scanned my notes, it occurred to me that much of what Scott advocated also applies to public relations, or anyone producing online content and competing for attention in social networks.

Awesome content

Scott got a lot of laughs when he said “People don’t spread meh. People spread awesome.”  And he’s right.  Boring content doesn’t go viral.  It’s not enthusiastically re-tweeted.  Phoning it in when writing something – a press release, a backgrounder, a pitch – is a waste of time, drives readers away and can hurt your brand.  He went further to say that frequency doesn’t equate to “awesome.”

Write awesome content, then tweak it to improve the SEO

Fundamentally, if SEO is important…

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Blogging about social media, retired racehorses, dressage and wild mushrooms. Yep.

Sarah SkerikLeave a comment

This is the jumping off point for three blogs I contribute to and/or maintain, on the subjects of social media, dressage and mushroom hunting. Random, I know. If any of these subjects interest you, I welcome you to the related blog, below.

Beyond PR: I blog regularly for my employer PR Newswire on the topics of social media, digital PR and SEO over at the Beyond PR.

Collecting TBs: I do maintain a personal blog chronicling my experience as a late-to-the-game student of dressage, an equestrian sport. My partners in these crimes against good equitation are some retired Thoroughbred race horses. If you are of the tiny subset of people out there interested in dressage, OTTBs (or both!) you can read about my adventures here: http://collectingtbs.com/

The Fungrrl: I hunt mushrooms in northern IL / southern WI from about April, which is too early but I’m eternally optimistic, through October. Some of my finds are documented on The Fungrrl blog.