Content Marketing Word: The Discovery Track

I’ve devoted a lot of time this summer to the concept of driving content discovery.  When you work for PR Newswire and have a content marketing role, that also comes with a license to experiment, and the keys to the content candy store.

Over the last few months, I’ve been playing with this and that, combining multimedia distribution with social platforms, plugging news releases into the mix and in general pulling levers and pushing buttons.  And some of it’s worked pretty well.

I’ve logged my adventures under the Discovery tag on the PR Newswire blog ( and will be drilling into the topic – and tactics – at Content Marketing World in September.  I’ve never been so excited about a trip to Cleveland.  (And for the record, I used to live in Cleveland and love the place.  No scoffing here.)