I’m a prolific writer and blogger. In addition to my personal blogging here on this site, I also contribute regularly to a variety of B2B publications, including
During my tenure with PR Newswire, I was also the lead author for the Beyond PR blog.
I’m not afraid of the long form, and have authored several ebooks, including:
- PR Daily: New School Ways to Grab Attention With Press Releases
- Forbes: Do Press Releases Still Matter?
Chief Content Officer:
Ragan’s PR Daily:
An organization’s PR team and search engine optimization pros must work together to ensure that content—not just press releases—will get the best search rankings.
Google’s new algorithm makes mentions on blogs or in the media far more valuable in terms of where your brand is ranking in searches.
Facebook’s latest motion toward positioning itself as a leading source of news and information puts a premium on generating social interaction for clients and their brands.
Give reporters something no one else has and that’s relevant to them. Then let them do their jobs.
From managing documents on the fly to uploading images to your company’s Facebook page, here are more apps every PR pro should try. 8/29/2012
Create press releases that appeal to journalists, bloggers, consumers, and more. It’s simple, and it won’t cost extra. 8/21/2012
Are the press releases you’re writing falling flat, attracting no responses or, worse, jeers from your audience. Here’s how you can fix the problem. 8/7/2012
Your personal Twitter account might say, ‘My tweets are my own,’ but that doesn’t mean you can’t get yourself—and your company or client—into trouble. Here’s how to avoid a mess.
Ripping open a bag of manure and spreading it across the garden is rarely a wise move; similarly, this approach hardly ever works in social media. 6/20/2012
A study shows that the more tweets a URL receives, the better its search ranking. PR professionals can (and should) benefit from this revelation. 6/6/2012
There’s a right time and place for your message. You have to identify it and capitalize on the opportunity; otherwise your campaign will be doomed. 5/31/2012
Committing these errors will sink the visibility of your release, which hurts your client, your company and, ultimately, you. 4/20/2012
Three key factors for establishing a lasting presence for your brand in the Digital Age. 4/3/2012
Your press release could go viral, and you could measure it. Learn how. 7/27/2012
The times, and the PR industry, are a-changing. Keep up by not only learning about these trends, but also the skills needed to stay ahead of the competition. 5/3/2012