https://sarahskerik.me/bio/https://sarahskerik.me/wp-content/uploads/2023/04/ss-heroic-headshot.pngss-heroic-headshothttps://sarahskerik.me/wp-content/uploads/2012/07/ss-headshot.jpgss headshothttps://sarahskerik.me/wp-content/uploads/2012/07/skerik-headshot.jpgskerik headshotSarah Skerik, vice president of content marketing, PR Newswirehttps://sarahskerik.me/wp-content/uploads/2012/07/headshots-banner.jpgheadshots banner2023-05-08T17:11:45+00:00weekly0.6https://sarahskerik.me/2017/01/09/whos-to-blame-for-fake-news-follow-the-money/https://sarahskerik.me/wp-content/uploads/2017/01/aaeaaqaaaaaaaajnaaaajdi1yziwnmvkltjhnzetngi5yi1indkxlwyyyme2mwywmzy3ng.jpgaaeaaqaaaaaaaajnaaaajdi1yziwnmvkltjhnzetngi5yi1indkxlwyyyme2mwywmzy3ng2017-01-09T01:42:38+00:00monthlyhttps://sarahskerik.me/2016/09/06/busting-myths-like-home-field-advantage-with-data/https://sarahskerik.me/wp-content/uploads/2016/09/aaeaaqaaaaaaaaexaaaajdniote1odfjltc1nzatndlmmi1iymrhltq0zmu4mzywodnkyq.jpgaaeaaqaaaaaaaaexaaaajdniote1odfjltc1nzatndlmmi1iymrhltq0zmu4mzywodnkyq2016-09-07T16:30:59+00:00monthlyhttps://sarahskerik.me/2016/08/17/doing-humanity-a-solid-by-putting-individuals-in-charge-of-their-data/https://sarahskerik.me/wp-content/uploads/2016/08/solid-stack1.pngsolid stackhttps://sarahskerik.me/wp-content/uploads/2016/08/solid-stack.pngsolid stack2016-08-17T00:12:44+00:00monthlyhttps://sarahskerik.me/2015/04/28/are-marketers-keeping-up-with-evolving-buyer-behavior/https://sarahskerik.me/wp-content/uploads/2015/04/shar-shortcut.jpgshar shortcut2015-04-28T19:01:51+00:00monthlyhttps://sarahskerik.me/2015/04/23/how-facebooks-news-feed-works-and-how-to-get-your-brand-seen/https://sarahskerik.me/wp-content/uploads/2015/04/fb-scoring-2.jpgfb scoring 2A look at how Facebook scores content, per individual user preferences. 2015-04-23T15:34:58+00:00monthlyhttps://sarahskerik.me/2015/02/06/developing-the-brand-storytelling-plan/2015-02-06T18:05:25+00:00monthlyhttps://sarahskerik.me/2015/01/30/3-reasons-why-social-media-engagement-is-a-crucial-metric/https://sarahskerik.me/wp-content/uploads/2015/01/twitter-data.jpgtwitter dataTwitter analytics reveal audience engagement per-tweet.2015-01-30T19:59:55+00:00monthlyhttps://sarahskerik.me/2015/01/27/social-media-bridging-the-gulf-between-the-c-suite-and-the-marketplace/https://sarahskerik.me/wp-content/uploads/2015/01/feedly.jpgfeedlyThe method to my madness. Feedly creates an organized "newspaper" out of all my favorite blogs. https://sarahskerik.me/wp-content/uploads/2015/01/social-ceo-snip-png.jpgsocial ceo snip.pngThis snippet from the excellent Weber Shandwick infographic on social CEOs summarizes a number of benefits the C-suite can realize from being active on social media. 2015-01-27T13:16:50+00:00monthlyhttps://sarahskerik.me/2015/01/19/pr-in-2015-its-a-bigger-job-than-ever/https://sarahskerik.me/wp-content/uploads/2015/01/slide11.jpgSlide12015-01-19T15:51:05+00:00monthlyhttps://sarahskerik.me/2015/01/06/a-resolution-for-marketers-getting-content-to-perform/https://sarahskerik.me/wp-content/uploads/2015/01/slide1.jpgSlide12015-01-06T18:06:51+00:00monthlyhttps://sarahskerik.me/2014/12/04/optimizing-the-b2b-upper-funnel/https://sarahskerik.me/wp-content/uploads/2014/12/slide1.jpgSlide1https://sarahskerik.me/wp-content/uploads/2014/12/pic_strategic-upper-funnel.jpgpic_strategic upper funnel2014-12-15T19:37:31+00:00monthlyhttps://sarahskerik.me/2014/11/24/content-marketing-vs-brand-journalism-the-outcomes-define-differences/https://sarahskerik.me/wp-content/uploads/2014/11/bj-vs-cm.pngbj vs cm2014-11-25T14:26:16+00:00monthlyhttps://sarahskerik.me/2014/11/14/how-to-reach-wider-audiences-with-infographics/https://sarahskerik.me/wp-content/uploads/2014/11/infograf-distro-2.jpginfograf distro 22014-11-14T16:15:33+00:00monthlyhttps://sarahskerik.me/2014/11/04/the-3-crucial-questions-you-should-be-ask-your-sales-team-to-improve-marketing-results/https://sarahskerik.me/wp-content/uploads/2014/11/slide13.jpgSlide1Image courtesy Flickr user ** RCB **https://sarahskerik.me/wp-content/uploads/2014/11/screen-shot-2014-10-29-at-10-37-03-am.jpgScreen Shot 2014-10-29 at 10.37.03 AM2014-11-07T12:53:04+00:00monthlyhttps://sarahskerik.me/2014/10/29/marketers-your-most-important-audience-is-sales/2014-11-02T17:31:20+00:00monthlyhttps://sarahskerik.me/2014/10/28/does-your-b2b-belong-on-instagram-4-questions-to-ask/2014-10-28T22:25:56+00:00monthlyhttps://sarahskerik.me/2014/10/21/influencing-buyer-2-0-aligning-pr-to-the-buyers-journey/https://sarahskerik.me/wp-content/uploads/2014/10/buyersjourney1-e14138218822451.pngbuyersjourneyhttps://sarahskerik.me/wp-content/uploads/2014/10/buyersjourney1-e1413821882245.pngFeatured Image -- 2062014-10-28T22:06:25+00:00monthlyhttps://sarahskerik.me/2014/10/28/walking-the-line-between-pitching-storytelling/https://sarahskerik.me/wp-content/uploads/2014/10/kd-pr-and-seo.jpgRelated reading: Press Releases That Stand Out in the Digital Agehttps://sarahskerik.me/wp-content/uploads/2014/10/sarah-avatar.jpgsarah avatarhttps://sarahskerik.me/wp-content/uploads/2014/10/kc-blog-banner_storytelling.jpgFeatured Image -- 201https://sarahskerik.me/wp-content/uploads/2014/10/kc-blog-banner_storytelling1.jpgKC-Blog-Banner_Storytelling2014-10-28T11:31:06+00:00monthlyhttps://sarahskerik.me/2013/08/20/content-marketing-word-the-discovery-track/2013-08-20T16:18:37+00:00monthlyhttps://sarahskerik.me/2013/05/31/3-tips-for-formatting-press-releases-for-maximum-online-readership/2013-05-31T04:04:04+00:00monthlyhttps://sarahskerik.me/2013/05/31/164/2013-05-31T04:03:17+00:00monthlyhttps://sarahskerik.me/2010/11/29/92/2012-04-25T17:26:23+00:00monthlyhttps://sarahskerik.me/2010/12/02/96/2012-04-25T17:17:01+00:00monthlyhttps://sarahskerik.me/2010/11/29/88/2012-04-25T17:11:18+00:00monthlyhttps://sarahskerik.me/2010/11/19/86/2012-04-25T17:07:30+00:00monthlyhttps://sarahskerik.me/2010/11/16/84/2012-04-25T17:06:38+00:00monthlyhttps://sarahskerik.me/2010/11/11/82/2012-04-25T17:05:45+00:00monthlyhttps://sarahskerik.me/2010/11/04/80/2012-04-25T17:04:53+00:00monthlyhttps://sarahskerik.me/2010/10/27/73/2012-04-25T15:28:02+00:00monthlyhttps://sarahskerik.me/2010/10/26/72/2012-04-25T15:27:24+00:00monthlyhttps://sarahskerik.me/2010/10/22/71/2012-04-25T15:26:52+00:00monthlyhttps://sarahskerik.me/2010/10/19/70/2012-04-25T15:26:30+00:00monthlyhttps://sarahskerik.me/2010/10/15/69/2012-04-25T15:25:28+00:00monthlyhttps://sarahskerik.me/2010/10/20/68/2012-04-25T15:24:52+00:00monthlyhttps://sarahskerik.me/2010/03/17/hello-world/2011-12-09T20:40:18+00:00monthlyhttps://sarahskerik.medaily1.02023-05-08T17:11:45+00:00