How do you reach the Hispanic audience in the US? The same way you reach your other constituents – online, with social media and search engine optimization. PRSA Miami held a webinar this week focused on how PR pros can use SEO tactics to raise the visibility of their messages targeting the fast-growing US Hispanic audience.
Source: eMarketer, Hispanics Online: Demographics & Media Usage, 5/10
The vast majority of Hispanic households in the US have internet access – upward of 70%. Not surprisingly, search engine marketing is the most effective – and cost effective – means of marketing to this group. There are a few key differences, however, to which we need to pay attention:
- Google is the search engine of choice, and is the engine upon which you should focus your efforts.
- Mobile devices are hugely popular in Latin America, and among Hispanics in the US, and…
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Sarah Skerik 