Humanizing the Brand: Tips for Engaging Facebook Fans

Beyond PR

Engaging Facebook fans and building visibility within this burgeoning social network was the focus of a recent PR Newswire educational webinar featuring Ekaterina Walter, social media strategist at Intel. The presentation was loaded with tactical advice, and framed by two important ideas:

Facebook is (in and of itself) a unique attention market.

Facebook is the place where people are going to hang out, interact – and seek information.  In fact, earlier this year, Facebooks’ traffic exceeded Google’s. The opportunity for marketers is clear – Facebook is embedded in the daily habits of hundreds of millions of people.  It’s created a new attention market that has its own set of rules.

Facebook’s ROI is in humanizing the brand, not in generating direct sales.

While it’s easy to get caught up in Facebook’s very attractive demographic numbers (more than 40% of households using Facebook have incomes in excess of $70,000) a central…

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